Yesterday I spent some time at the Long Beach installment of the IMS, International Motor Show. Today, like the weather yesterday in Long Beach, it has been grey, overcast and rainy. I spent some time last night and today thinking about the bike show and for the most part, it was a lackluster, downer of an affair.
I wonder if the show could not have possibly lived up to the exhausting, but often intriquing experience that I had last year if only because last year it was all new to me. A year later, I have something to gauge the event by while at the same time have spent a bunch of my time in '04 learning about how the motorcycle industry does and doesn't work. Perhaps the honeymoon is over in some sense; I am no longer the bright-eyed zelot, easily wowed and super curious. I believe I can live with a bit of distancing that experience brings, what I dread is having to live with the mind-numbing un-enthusiasm that I saw at so many booths filled with people who, as it turns out will perhaps be travelling to up to 15 of these "International Motorcycle Shows" every weekend from around Thanksgiving time until February or March.
What I am probably the last person to figure out is that this show is, and I am still just guessing here, not quite the same as the shows I read about in foreign magazines - Intermot in Germany, the Bologna show in Italy and I am sure there is a real whizz-banger in Japan. Several months ago the internets and my BMW and Ducati email lists were filled with links and copied text and pics of the new bikes that had been displayed by BMW, Ducati, KTM, Triumph and even oddballs like Bimota at the Intermot show. BMW even pulled out a freaky bike (the k1200R) that noone even really saw coming, unvieled it for a few hours and then took it away! BIKE (UK) magazine felt strongly that Europe had really taken it to the Japanese manufacturers, while at the same time the Japs showcased some fancy new ish.
Cut to months later and consider the example of the new
BMW K1200S, a new model, redesigned with fancy gear with strong, strong sporting leanings - the fastest bike BMW has ever made aimed at the super tourers of Japan. It has an all new engine, an all new freaky front end; it's a big deal for the marquee.
Presently there are customers who are test driving this bike over in England, even though I may not be just quite on sale just yet.
One might think that this bike would be on display here at the show, even if it was a slightly pre-produced one, it wouldn't even have to run if it is up on a small podium. All it has to do is sit and look cool and say "Coming in '05, call your dealers now."
All the rather large BMW area had was a video of it. There has been videos for months and months online.
Strike one.
I work for a Ducati shop and so was at the show to perhaps work the booth, as Ducati North America allows its dealers to stock the booth, to meet potential customers. Our shop had some other reps there so I spent what I thought was more valuable time checking out the other areas and making sure our shop's Christmas card was represented over at the MV Agusta booth.
New for 2005, Ducati will be selling its 999 superbike in, what looks like from photos, a super beautiful gloss black. I had high hopes to see this bike, but it was not in attendance. They had the various versions of this model represented, all in traditional Ducati red, but for the life of me I can't understand how the new black one could not be shown.
Last year when I worked the Ducati booth for the dealer I work for, I stood next to a 749 Dark for most of the time. "Dark" is a designation that Ducati uses for an "affordable" version of a particular model; Monster 620 Dark is another one. What this means is that maybe the suspension is a step down and/or some other piece of fancy kit has been removed, thus the price is a bit lower. The Dark versions also have a nice looking matte(ish) dark slate color.
LOTS of Jap bike dudes were into the 749 Dark; fools thought it looked bad-ass. Whether they ended up buying it or not, they walked away shaking their heads thinking "Man!".
I am certain that the gloss black 999 would have acted like a sleek, pricey human earth magnet; compelling all in attendance to at least stop by and gaze upon its lovely V-Twin exotic foreigness.
Shit wasn't even there.
Strike two.
KTM is an Austrian company that is synonymous with off-road and moto-cross. For a few years now they have made enduro type bikes as well as a number of supermotards; basically a dirt bike with street suspension, tires and brakes. This year, in the European shows, they introduced several very exciting true street bikes - one of them, the
SuperDuke, a powerful, "naked", V-twin.
They didn't even bother to attend this show. Did the same last year. Their website has their cool new street machines listed as: Not in USA.
Done.
Ultimately I have learned that the IMS is more like a regional dealer showcase than a design, brand show. The shows I read about in Europe and Japan are events where the newest and the coolest, the weirdest and the oddest and the freshened up versions of all brands, big and small are shown for the world to see - with plenty of brolly girls t'boot.
I might guess that one reason for this is that Harley-Davidson, who up until last year is only showing gussied up 30 year old designs, is the only major manufacturer based in the US so it would probably make little sense for the foreign companies to unveil their newest products here. At the same time, the American market is a large and valuable one, even if half the dudes ride rice rockets and the other half ride cruisers, and if someone like BMW is concerned about losing market share they sure don't seem like they are doing all they can to end that by NOT showing their newest most exciting new product.
I would wager that even though none of these bikes I've just mentioned are made in England, that the MCN bike show in Birmingham has all of the models listed above on view, if not available for a sit-on, and that is going on right about now.
On top of it all, why I can't find/buy a shirt that says Valentino Rossi or "46" or something similar is completely baffling. Can you imagine going to some car show, where racing is strongly tied and referred to and not being able to buy all sorts of Nascar or Formula 1 gear? Rossi is the MotoGP multiple champion, he rides for Yamaha and used to ride for Honda. The Yamaha pavilion even had one of his bikes for show - why the f can't I buy an official shirt??? For that matter why can't I buy a shirt that says Mladin, the AMA superbike champion - the first A standing for American.
Annoying.