If the Feb. '05 issue of Motorcyclist (US) magazine is any indication, Yamaha USA is a company that is happy being known for making Harley and Suzuki clones. I say this because of some comments from Bob Starr, corporate communications manager on the possibility of the interesting MT-01 muscle bike coming to America. The bike is not planned for US release so the mag, having preseted a 10-page cover story, asked him, John Hoover, COO of the AMA, the head of trans design at ACCD, a student at ACCD, a Yamaha dealer and a random rider what they thought of the bike and its chances over here.
The rider, student and trans head said the bike looked rad and would do fine. The man from Yamaha gave a dry non-commital answer comparing it to the FJR1300, how public demand can sway the company from not importing to importing. While saying this though, he did say that he suspects this bike will be a different "situation". Which I took to mean that while people wanted and wanted the FJR, and eventually Yamaha imported it, that he did not feel the MT-01 had the same future. Blah.
The COO of the AMA sounds like a familiar old school grump. We're a sportsbike and cruiser country, he states, the MT does not fit in. He also speculates on how many bikes a company needs to sell and the legal requirement that they support the bike with parts for seven years. This of course costs money that if the bike is not a big seller, it is not worth the outlay.
The dealer compares its to a bike that Kawasaki (corrected from Yam) made to replicate an old British bike, I mean really replicate, not create a new version of or a stunning new item like the MT. His fear was that, like the W650 a bike that looked exactly like a 40 year old Triumph save minus the leaks, people would love it but not buy it.
All this nay-no irritated me for a few days, until I realized what an opportunity this could be for a company that was not as concervative as Yamaha seems to be. I think that the idea that this country is only about sportbikes and cruisers is self-fulfilling. I think its easy for Yamaha dealers, often large multi-brand dealerships to stick to this plan because it is like selling used cars and helps in terms of volume. Salesmen don't have to do much actual selling except figure out if a buyer wants to tear around, cruise around or muck around in the dirt. Why should Yamaha spend time and money, maybe losing money, on a Very Cool Thing?
Because if they won't then someone else will. Someone else will take the time to make a great product, maybe introduce something different, new or challenging, while taking the time to expose people to it and giving their dealer network the tools needed to sell the dang thing.
KTM's head honcho Stefan Pierer: "You can't compete with established companies in the streetbike market by copying thier products. You have to do it your own way, or not at all." Amen.